Media Modeling and Budgeting at DMI

Subjects Covered
Analysis
Data management
Decision making
Marketing

by
Paul W. Farris,
Phillip E. Pfeifer

Source: Darden School of Business

7 pages.
Publication Date: Nov 18, 2010. Prod. #: UV5746-PDF-ENG

Media Modeling and Budgeting at DMI Harvard Case Study Solution and HBR and HBS Case Analysis