Merck: Managing Vioxx (E)

Subjects Covered
Business ethics
Crisis management
Innovation
Mission statements
Reputations
Risk management

by
Robert L. Simons,
Kathryn Rosenberg,
Natalie Kindred

Source: Harvard Business School

7 pages.
Publication Date: Apr 20, 2009. Prod. #: 109084-PDF-ENG

Merck: Managing Vioxx (E) Harvard Case Study Solution and HBR and HBS Case Analysis