Merging Esso Iceland and Bilanaust (C)

Subjects Covered
Branding
Communication
Financial crisis
Human resource management
International business
Leadership
Mergers & acquisitions
Strategic planning
Strategy formulation

by
Ken Mark,
Gerard Seijts

Source: Richard Ivey School of Business Foundation

2 pages.
Publication Date: Sep 03, 2010. Prod. #: 910C18-PDF-ENG

Merging Esso Iceland and Bilanaust (C) Harvard Case Study Solution and HBR and HBS Case Analysis