Microsoft Corp.: The Introduction of Microsoft Works HBS Case Analysis


Subjects Covered
Applications
International marketing
Market segmentation
New product marketing
Product positioning

by
Thomas J. Kosnik

Source: Harvard Business School

19 pages.
Publication Date: Oct 19, 1987. Prod. #: 588028-PDF-ENG

Microsoft Corp.: The Introduction of Microsoft Works Harvard Case Study Solution and HBR and HBS Case Analysis