Microsoft: Launching the Smart Watch HBS Case Analysis


Subjects Covered
Consumer behavior
Innovation
New product marketing
Product introduction
Product positioning
Technology

by
John T. Gourville,
Christina Darwall

Source: Harvard Business School

20 pages.
Publication Date: Oct 30, 2003. Prod. #: 504004-PDF-ENG

Microsoft: Launching the Smart Watch Harvard Case Study Solution and HBR and HBS Case Analysis