Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results HBS Case Analysis


Subjects Covered
Community relations
Growth strategy
Health
Innovation
International business
Marketing implementation
Marketing strategy
Public relations

by
Pat Werhane,
Michael Gorman,
Jenny Mead,
Michael Hertz,
Dean Nieusma

Source: Darden School of Business

11 pages.
Publication Date: May 18, 2001. Prod. #: UV1922-PDF-ENG

Monsanto Europe: Monsanto Introduces GMOs to Europe with Unexpected Results Harvard Case Study Solution and HBR and HBS Case Analysis