Subjects Covered
Market segmentation
by
Paul W. Farris,
Robert Maddux,
Timothy Harr,
Martha Gray,
Gautam Kanaparthi,
Prateek Shrivastava,
Matthew Weiss,
Phillip E. Pfeifer
Source: Darden School of Business
2 pages.
Publication Date: Aug 09, 2011. Prod. #: UV5780-PDF-ENG
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