Motorcowboy: Getting a Foot in the Door C

Subjects Covered
Market segmentation

by
Paul W. Farris,
Robert Maddux,
Timothy Harr,
Martha Gray,
Gautam Kanaparthi,
Prateek Shrivastava,
Matthew Weiss

Source: Darden School of Business

2 pages.
Publication Date: Aug 09, 2011. Prod. #: UV5781-PDF-ENG

Motorcowboy: Getting a Foot in the Door C Harvard Case Study Solution and HBR and HBS Case Analysis