National Pharmaceutical Pricing Authority (NPPA): Influencing Customer Behaviour

Subjects Covered
Marketing
Strategy

by
K.R. Jayasimha,
Mukherjee Srabanti

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: May 25, 2012. Prod. #: W12043-PDF-ENG

National Pharmaceutical Pricing Authority (NPPA): Influencing Customer Behaviour Harvard Case Study Solution and HBR and HBS Case Analysis