Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)

Subjects Covered
Brands
Consumer marketing
Market research
New product marketing

by
V. Kasturi Rangan,
Marie Bell

Source: HBS Premier Case Collection

36 pages.
Publication Date: Oct 28, 1994. Prod. #: 595035-PDF-ENG

Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)Harvard Case Study Solution and HBR and HBS Case Analysis