Oasis of the Seas: The Largest Cruise Liner in the World

Subjects Covered
Market planning strategy
Market research
Market segmentation
Marketing planning

by
Ken Mark,
Michael Taylor

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: Aug 09, 2011. Prod. #: W11254-PDF-ENG

Oasis of the Seas: The Largest Cruise Liner in the World Harvard Case Study Solution and HBR and HBS Case Analysis