Omnitel Pronto Italia

Subjects Covered
Market research
Market segmentation
Target markets

by
Rajiv Lal,
Carin-Isabel Knoop,
Suma Raju

Source: Harvard Business School

24 pages.
Publication Date: Aug 28, 2000. Prod. #: 501002-PDF-ENG

Omnitel Pronto ItaliaHarvard Case Study Solution and HBR and HBS Case Analysis