Subjects Covered
New product marketing
Product development
Product planning & policy
by
John A. Quelch,
Dan Kotchen,
Robert Drane
Source: Harvard Business School
14 pages.
Publication Date: Jan 22, 1997. Prod. #: 597051-PDF-ENG
Oscar Mayer: Strategic Marketing PlanningHarvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Entrepreneurial finance Licensing Patents Small & medium-sized enterprises Technology by James E. Hatch, Susanne Acklin Source: Richard Ivey School of […]
Subjects Covered Buy or make decisions Financial management by Pearson Hunt Source: Harvard Business School 4 pages. Publication Date: Jan 01, 1966. […]
Subjects Covered Case method Teaching & the case method by James L. Heskett, Tor Askild Aase Johannessen Source: HBS Premier Case Collection […]
Subjects Covered International business Market analysis Marketing strategy Reputations by Shuo Wang, Judith A. Siguaw, Penny Simpson Source: Richard Ivey School of […]
