Paramount Pictures: The Transformers Dilemma

Subjects Covered
Marketing
Strategy

by
Neil Bendle,
Matt Boswick

Source: Richard Ivey School of Business Foundation

10 pages.
Publication Date: Jul 05, 2012. Prod. #: W12144-PDF-ENG

Paramount Pictures: The Transformers Dilemma Harvard Case Study Solution and HBR and HBS Case Analysis