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Pepsi Canada: The Pepsi Refresh Project

by |Published

Subjects Covered
Advertising media
Advertising strategy
Marketing management
Marketing strategy

by
Matthew Thomson,
Ken Mark

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Sep 22, 2011. Prod. #: W11191-PDF-ENG

Pepsi Canada: The Pepsi Refresh Project Harvard Case Study Solution and HBR and HBS Case Analysis

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