Pepsi-Cola United Kingdom (C)

Subjects Covered
Competition
Consumer marketing
International marketing
Marketing management
Marketing mix

by
Benson P. Shapiro,
Edward J. Hoff

Source: Harvard Business School

1 pages.
Publication Date: Nov 10, 1983. Prod. #: 584054-PDF-ENG

Pepsi-Cola United Kingdom (C) Harvard Case Study Solution and HBR and HBS Case Analysis