Peripheral Products Co.: The Gray Market for Disk Drives

Subjects Covered
Marketing channels
Marketing implementation
Marketing organization
Marketing strategy
Pricing

by
Frank V. Cespedes

Source: Harvard Business School

22 pages.
Publication Date: Jan 10, 1986. Prod. #: 586124-PDF-ENG

Peripheral Products Co.: The “Gray Market” for Disk Drives Harvard Case Study Solution and HBR and HBS Case Analysis