P&G Japan: The SK-II Globalization Project

Subjects Covered
Globalization
Implementing strategy
Innovation
International business
International management
International marketing
Multinational corporations
Organizational structure
Product development
Subsidiaries

by
Christopher A. Bartlett

Source: HBS Premier Case Collection

24 pages.
Publication Date: Mar 24, 2003. Prod. #: 303003-PDF-ENG

P&G Japan: The SK-II Globalization ProjectHarvard Case Study Solution and HBR and HBS Case Analysis