Philip Morris U.S.A. and Marlboro Friday (A) (Condensed) HBS Case Analysis


Subjects Covered
Brand management
Pricing

by
Paul W. Farris,
Mark Parry,
Richard Johnson

Source: Darden School of Business

11 pages.
Publication Date: Sep 28, 2001. Prod. #: UV2923-PDF-ENG

Philip Morris U.S.A. and Marlboro Friday (A) (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis