Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Subjects Covered
Brands
Competition
Consumer marketing
Marketing strategy
Prices

by
Mark Parry,
Yoshinobu Sato

Source: Darden School of Business

12 pages.
Publication Date: Jan 27, 2005. Prod. #: UV2960-PDF-ENG

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion Harvard Case Study Solution and HBR and HBS Case Analysis