Population Services International: The Social Marketing Project in Bangladesh (Abridged)

Subjects Covered
Developing countries
Exchange rates
Marketing management
Marketing planning

by
James E. Austin

Source: Harvard Business School

13 pages.
Publication Date: Apr 17, 1990. Prod. #: 590061-PDF-ENG

Population Services International: The Social Marketing Project in Bangladesh (Abridged) Harvard Case Study Solution and HBR and HBS Case Analysis