Positioning Southwest Airlines Through Employee Branding HBS Case Analysis


Subjects Covered
Brands
Competitive advantage
Psychology

by
Sandra Jeanquart Miles,
W. Glynn Mangold

Source: Business Horizons

11 pages.
Publication Date: Nov 15, 2005. Prod. #: BH180-PDF-ENG

Positioning Southwest Airlines Through Employee Branding Harvard Case Study Solution and HBR and HBS Case Analysis