Positioning the Tata Nano (B)

Subjects Covered
Branding
New product marketing
Supply & demand

by
Alice M. Tybout,
Natalie Fahey

Source: Kellogg School of Management

2 pages.
Publication Date: Oct 24, 2011. Prod. #: KEL603-PDF-ENG

Positioning the Tata Nano (B) Harvard Case Study Solution and HBR and HBS Case Analysis