Press Looks Inside Sears Roebuck–1938-89

Subjects Covered
Business history
Corporate image
Corporate strategy
Merchandising

by
Jan W. Rivkin

Source: Harvard Business School

4 pages.
Publication Date: Nov 19, 2002. Prod. #: 703443-HCB-ENG

Press Looks Inside Sears, Roebuck–1938-89 Harvard Case Study Solution and HBR and HBS Case Analysis