Pricing as Entrepreneurial Behavior

Subjects Covered
Entrepreneurship
Information technology
Marketing management
Marketing strategy
Pricing

by
Minet Schindehutte,
Michael H. Morris

Source: Business Horizons

8 pages.
Publication Date: Jul 15, 2001. Prod. #: BH061-PDF-ENG

Pricing as Entrepreneurial Behavior Harvard Case Study Solution and HBR and HBS Case Analysis