Pricing Strategy and the Net

Subjects Covered
Internet
Marketing management
Marketing strategy
Pricing strategy

by
Leyland Pitt,
Pierre R. Berthon,
Richard T. Watson,
Michael Ewing

Source: Business Horizons

10 pages.
Publication Date: Mar 15, 2001. Prod. #: BH059-PDF-ENG

Pricing Strategy and the Net Harvard Case Study Solution and HBR and HBS Case Analysis