Procter & Gamble Private-Label Brands and the Wal-Mart Partnership (B)

Subjects Covered
Finished goods
Marketing strategy

Paul W. Farris,
Mark Parry,
Richard Johnson

Source: Darden School of Business

4 pages.
Publication Date: Sep 28, 2001. Prod. #: UV4014-PDF-ENG

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B) Harvard Case Study Solution and HBR and HBS Case Analysis