Product Portfolio Planning at Estonias Saku Brewery

Subjects Covered
Consumer marketing
Marketing planning
Portfolio management

Michael R. Pearce,
Jordan Mitchell

Source: Richard Ivey School of Business Foundation

21 pages.
Publication Date: Oct 17, 2005. Prod. #: 905A28-PDF-ENG

Product Portfolio Planning at Estonia’s Saku BreweryHarvard Case Study Solution and HBR and HBS Case Analysis