(Product) Red (A) and (B) Video DVD

Subjects Covered
Brand management
Consumer marketing
Marketing campaigns
Nonprofit organizations
Product management
Social enterprise

Youngme Moon,
Michael I. Norton

Source: Video Supplement

6 minutes.
Publication Date: Mar 01, 2009. Prod. #: 509724-VID-ENG

(Product) Red (A) and (B), Video DVD Harvard Case Study Solution and HBR and HBS Case Analysis