(Product) Red (A) and (B) Video DVD HBS Case Analysis


Subjects Covered
Advertising
Brand management
Consumer marketing
Marketing campaigns
Nonprofit organizations
Product management
Social enterprise

by
Youngme Moon,
Michael I. Norton

Source: Video Supplement

6 minutes.
Publication Date: Mar 01, 2009. Prod. #: 509724-VID-ENG

(Product) Red (A) and (B), Video DVD Harvard Case Study Solution and HBR and HBS Case Analysis