Product Team Cialis: Getting Ready to Market HBS Case Analysis


Subjects Covered
Communication strategy
Competition
Market research
Market segmentation
Marketing planning
Product positioning
Target markets

by
Elie Ofek

Source: HBS Premier Case Collection

26 pages.
Publication Date: Oct 04, 2004. Prod. #: 505038-PDF-ENG

Product Team Cialis: Getting Ready to Market Harvard Case Study Solution and HBR and HBS Case Analysis