Raymond Mushroom Corp. HBS Case Analysis


Subjects Covered
Advertising
Consumer marketing
Marketing management
Marketing mix
Pricing

by
Benson P. Shapiro,
Julia Stiffler

Source: Harvard Business School

14 pages.
Publication Date: May 24, 1984. Prod. #: 584093-PDF-ENG

Raymond Mushroom Corp. Harvard Case Study Solution and HBR and HBS Case Analysis