Subjects Covered
Brand management
Brands
Globalization
Marketing strategy
by
John A. Quelch,
Jose Luis Nueno,
Carin-Isabel Knoop
Source: HBS Premier Case Collection
24 pages.
Publication Date: Apr 27, 2004. Prod. #: 504063-PDF-ENG
Real Madrid Club de Futbol Harvard Case Study Solution and HBR and HBS Case Analysis