Red Lobster HBS Case Analysis


Subjects Covered
Advertising
Breakeven analysis
Consumers
Market research
Market segmentation

by
David E. Bell,
Jason Riis

Source: HBS Premier Case Collection

26 pages.
Publication Date: Sep 08, 2010. Prod. #: 511052-PDF-ENG

Red Lobster Harvard Case Study Solution and HBR and HBS Case Analysis