Reebok International Ltd.

Subjects Covered
Advertising campaigns
Marketing strategy
Sales promotions

by
John A. Quelch,
Tammy Bunn Hiller

Source: Harvard Business School

26 pages.
Publication Date: Aug 30, 1988. Prod. #: 589027-PDF-ENG

Reebok International Ltd. Harvard Case Study Solution and HBR and HBS Case Analysis