Reinventing the Automobile: General Motors AUTOnomy Project

Subjects Covered
Disruptive innovation
Innovation
Product development
Prototypes
Technology

by
Alan MacCormack

Source: Harvard Business School

23 pages.
Publication Date: Nov 18, 2003. Prod. #: 604064-PDF-ENG

Reinventing the Automobile: General Motors’ AUTOnomy ProjectHarvard Case Study Solution and HBR and HBS Case Analysis