Retail Promotional Pricing: When Is a Sale Really a Sale (B)

Subjects Covered
Business ethics
Consumer behavior
Consumer marketing
Pricing
Sales promotions

by
Gwendolyn K. Ortmeyer

Source: Harvard Business School

5 pages.
Publication Date: Jul 03, 1991. Prod. #: 591112-PDF-ENG

Retail Promotional Pricing: When Is a Sale Really a Sale? (B) Harvard Case Study Solution and HBR and HBS Case Analysis