Reversing the AMD Fusion Launch

Subjects Covered
Brand management
Business marketing
Competition
Market research
Marketing strategy
New product marketing
Strategic planning
Value creation

by
Elie Ofek,
Ryan Johnson

Source: Harvard Business School

27 pages.
Publication Date: Jun 28, 2011. Prod. #: 511036-PDF-ENG

Reversing the AMD Fusion Launch Harvard Case Study Solution and HBR and HBS Case Analysis