Revitalize Your Business: Brand Reinvention Framework

Subjects Covered
Brand management
Innovation

by
Alonzo Canada,
Joyce Chen

Source: Rotman School of Management/UOT

4 pages.
Publication Date: Sep 01, 2011. Prod. #: ROT150-PDF-ENG

Revitalize Your Business: A Brand Reinvention Framework Harvard Case Study Solution and HBR and HBS Case Analysis