Subjects Covered
Marketing channels
Marketing strategy
New product marketing
by
V. Kasturi Rangan,
Susan Lasley
Source: HBS Premier Case Collection
15 pages.
Publication Date: Aug 06, 1986. Prod. #: 587055-PDF-ENG
Rohm and Haas (A): New Product Marketing StrategyHarvard Case Study Solution and HBR and HBS Case Analysis