Rohm and Haas (A): New Product Marketing Strategy

Subjects Covered
Marketing channels
Marketing strategy
New product marketing

by
V. Kasturi Rangan,
Susan Lasley

Source: HBS Premier Case Collection

15 pages.
Publication Date: Aug 06, 1986. Prod. #: 587055-PDF-ENG

Rohm and Haas (A): New Product Marketing StrategyHarvard Case Study Solution and HBR and HBS Case Analysis