Rossin Greenberg Seronick & Hill Inc. (C)

Subjects Covered
Advertising
Business ethics
Marketing management
Sales strategy

by
N. Craig Smith,
John A. Quelch

Source: Harvard Business School

4 pages.
Publication Date: Jun 30, 1989. Prod. #: 589126-PDF-ENG

Rossin Greenberg Seronick & Hill, Inc. (C) Harvard Case Study Solution and HBR and HBS Case Analysis