Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond

Subjects Covered
Marketing strategy
R&D

by
Kent Grayson

Source: Kellogg School of Management

14 pages.
Publication Date: Apr 16, 2013. Prod. #: KEL723-PDF-ENG

Royal Reels: Enhancing the Customer Experience for Slot Machines and BeyondHarvard Case Study Solution and HBR and HBS Case Analysis