Subjects Covered
Brand management
Brands
Globalization
Marketing strategy
by
John A. Quelch,
Anna Harrington
Source: HBS Premier Case Collection
32 pages.
Publication Date: Mar 02, 2004. Prod. #: 504051-PDF-ENG
Samsung Electronics Co.: Global Marketing OperationsHarvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Business models Competition Internet Legal aspects of business Litigation Networks Nonprofit organizations Open source software Proprietorships by Ramon Casadesus – […]
Subjects Covered Balanced scorecard Development stage enterprises Entrepreneurial finance Entrepreneurial management Entrepreneurs Financial instruments Performance measurement by Herman B Leonard 13 pages. […]
Subjects Covered Entrepreneurship Stress by Jeffrey A. Sonnenfeld Source: IESE-Insight Magazine 8 pages. Publication Date: Dec 15, 2011. Prod. #: IIR064-PDF-ENG Rebounding […]
Subjects Covered Advertising campaigns Brands Leadership Market entry Sales by John Deighton, Leora Kornfeld Source: Harvard Business School 22 pages. Publication Date: […]
