Subjects Covered
Brands
Consumer marketing
Distribution
Marketing management
Marketing mix
Pricing
Product positioning
by
Robin Ritchie,
Fan Ye,
Christian Kim
Source: Richard Ivey School of Business Foundation
20 pages.
Publication Date: Jul 30, 2004. Prod. #: 904A16-PDF-ENG
Samsung: Redefining a BrandHarvard Case Study Solution and HBR and HBS Case Analysis
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Subjects Covered Advertising media Internet by Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason, Julie Toscano Source: Harvard Business School 20 pages. […]
Subjects Covered Accounting Finance International business by Aldo Musacchio, Andrew Goodman, Claire Qureshi Source: Harvard Business School 29 pages. Publication Date: Jun […]
