Santa Fe Relocation Services: Regional Brand Management

Subjects Covered
Brand management
Competitive environment
International management
International marketing
Partnerships

by
Niraj Dawar,
Nigel Goodwin

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Jan 13, 2006. Prod. #: 905A29-PDF-ENG

Santa Fe Relocation Services: Regional Brand Management Harvard Case Study Solution and HBR and HBS Case Analysis