Serious Materials

Subjects Covered
Brand management
Energy
Entrepreneurship
Green marketing
New product marketing
Product lines
Product positioning
Start-ups
Strategy
Technology

by
Thomas Steenburgh,
Liz Kind

Source: Harvard Business School

20 pages.
Publication Date: Jan 18, 2011. Prod. #: 511111-PDF-ENG

Serious Materials Harvard Case Study Solution and HBR and HBS Case Analysis