Seven Keys to Improving Customer Satisfaction Programs HBS Case Analysis

This entry was posted in Harvard Case Study Analysis Solutions on by Case Solutions.

Subjects Covered
Consumer marketing
Customer relationship management
Marketing management

by
Michael S. Garver,
Gary B. Gagnon

Source: Business Horizons

8 pages.
Publication Date: Sep 15, 2002. Prod. #: BH079-PDF-ENG

Seven Keys to Improving Customer Satisfaction Programs Harvard Case Study Solution and HBR and HBS Case Analysis

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