Share Our Strength and American Express: Developing Marketing Alliances (B)

Subjects Covered
Exchange rates
Marketing implementation
Marketing planning
Nonprofit marketing
Social enterprise

by
Sonya Grier,
Carrie D. Culp,
Callie M. Stivers

Source: Stanford Graduate School of Business

15 pages.
Publication Date: Oct 01, 1997. Prod. #: M289B-PDF-ENG

Share Our Strength and American Express: Developing Marketing Alliances (B) Harvard Case Study Solution and HBR and HBS Case Analysis