Siemens CerberusEco in China: Introducing low-frills products in a high-quality company

Subjects Covered
Competition
Competitive strategy
Market entry
Sales

by
Martin Kupp,
Olaf Ploetner

Source: ESMT – European School of Management and Technology

10 pages.
Publication Date: Jun 27, 2011. Prod. #: ES1231-PDF-ENG

Siemens CerberusEco in China: Introducing low-frills products in a high-quality company Harvard Case Study Solution and HBR and HBS Case Analysis