Singapore Airlines: Customer Service Innovation HBS Case Analysis


Subjects Covered
Brands
Costs
Customer retention
Customer service
Decision making
Innovation
International marketing
Loyalty
Recession

by
Rohit Deshpande,
Hal Hogan

Source: Harvard Business School

27 pages.
Publication Date: Jul 22, 2003. Prod. #: 504025-PDF-ENG

Singapore Airlines: Customer Service Innovation Harvard Case Study Solution and HBR and HBS Case Analysis