SKF Bearings: Market Orientation Through Services

Subjects Covered
Change management
Manufacturing
Market segmentation
Reorganization

by
Sandra Vandermerwe,
Marika Taishoff

Source: IMD

24 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD069-PDF-ENG

SKF Bearings: Market Orientation Through Services Harvard Case Study Solution and HBR and HBS Case Analysis